Part 2

Welcome to part two in this five-part audio series on ARTICLE MARKETING.

If you’re new to internet marketing, then figuring out how to market your articles on your own can seem like a daunting task.

That’s why I’ve put this information together to teach newbies about article marketing.

Article marketing is one of the absolute basics of internet marketing. Having articles all over the internet is a marketing method which enables you to invest time and effort right now and reap the benefits for years to come.

Anyone who's been doing internet marketing for a while knows that writing articles is imperative to the success of one's online campaigns. Having articles in various article directories is a great way of providing links back to your site, thus building your site's popularity. 

When a page has many links back to it, it helps to attain good positioning for the site with the search engines. 

An article directory, which has a high page rank, is the best place to submit articles to as this helps to boost your page's rank.

Bear in mind that people take articles they enjoy and publish them in their ezines and on their websites, further providing you, the author, with even more back links and publicity.

When you have articles of your own posted in article directories you slowly establish your name as an expert in your niche. People will become more apt to trust your recommendations.

Although it may be tempting to write a bunch of articles in one day and submit them to a few directories, exercise caution with this. 

Why is that? 

Because Google is sensitive about a sudden surge in traffic to a link. 

Although we would all love a sudden surge in traffic, it may cause Google to de-index your site in order to look into the reason for the sudden popularity of your site. It's better instead to submit articles every couple of days.

During the process of article marketing, don't submit an article that is already on your own website. It may be considered duplicate content and you want to avoid that! 

Google would consider the site, which is higher ranking to be the originator of the article (the article directory) and your own site’s page rank may suffer.

And very important -- Don't submit PLR articles without making changes! There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it.  But don't do it. 

The purpose of these PLR articles is to provide you with a basis for an article. Read it and rewrite it in your own words. The article directories are likely to reject duplicate articles and as a result, the directories may actually decide to ban your account.

Try to use good keywords in your article's title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well but not to the detriment of the flow of the article.

Try to remember that people will be reading your article. So, make it readable for them and don't just concentrate on the density of your keywords. 

If people don't enjoy reading the article, they won't bother reading all the way to the end of it, which is where you lead them to your site from the ever-important resource box!

Check your inbox for part three in this five-part audio series on ARTICLE MARKETING.
