Part 1

Welcome to the first installment in this five-part audio series on ARTICLE MARKETING.

Looking for a simple way to get an edge on your competition?

Successful businesses that are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge.  

Two such killer marketing strategies are positioning and relationship building.  And guess what?  Article marketing is a proven tactic that just happens to address both of those marketing strategies.  Is it the “be all, end all” of positioning and relationship building?  

Absolutely not.  

However, it is an excellent step in the right direction.  And on top of that, there’s probably a good chance that your competition is not using this tactic.  

Face it.  It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it. However, those looking for an edge do.


Here are 7 reasons why you need to market with articles now.

1.	It’s simple. Writing and effectively marketing your articles helps you position yourself as the expert in your field.

2.	Let's take this first concept a step further for reason #2.  Let’s be blunt here.  As an expert, you can justifiably increase your rates and charge more for your products.

3.	If your articles are good and distributed properly, they can spread like wildfire and literally cause a viral marketing frenzy, ultimately driving business your way.

4.	Search engines. A big part of marketing has to do with search engines, such as Google and Yahoo and they thrive on content, such as articles. If you have
a lot of time and/or money on your hands to keep up with the latest trends and the ever changing Search Engine rules, then do what you feel is right.  However, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.

5.	People love to be, and feel, well informed. Your articles can serve as the input they seek. Who better to buy from than the person who gave them the information in the first place?

6.	Articles can be reused in many ways, such as: content for your or someone else’s newsletter, free giveaways, to spark conversation in a blog, combined with other articles into an ebook, become the basis for a tele-seminar, etc. etc.

7.	When distributed properly, articles are a great way to stay in touch with clients and prospects.  Studies have shown that it takes on average around 7 touches before a prospect buys.  So, why not use articles as some of those touches?  This will help boost your prospect’s perception of you as someone who consistently adds value.

We live in an age where information is king.  We all know something others would be interested in knowing.  Share your knowledge and  you’ll draw your prospects towards you like a magnet.

Check your inbox for part two in this five-part audio series on ARTICLE MARKETING.
