Part 3

Welcome to the third installment in this five-part audio series on ARTICLE MARKETING.

So now that you’ve written a dynamic article, you need to submit it.

But where should you submit it to?

In this segment I’ll tell you about submitting your articles to directories and the benefits that come with it.

The benefits of article submissions are often neglected by many webmasters who would rather pay for expensive online advertising (with short to mid-term results) rather than develop a long-term marketing campaign. 

Article submission is one of the most effective long-term strategies.

There are few other marketing tools that have such a wide range of benefits as article submissions:

1.	Article Submissions are free. This is one of the few Internet marketing strategies that can have better results than expensive pay per click campaigns or other similar forms of paid advertising. Submitting articles to directories is free, because the webmasters of the directories are always looking for fresh and original content.

2.	Submissions are fast. Creating an account should take around 2 – 3 minutes, but you only have to do it once. You should create at least 20-30 accounts with different directories to gain more exposure for your articles.

3.	The bulk submission option. Some directories offer this option, but may charge a small fee for the service. In many cases, the fee is so small that it would be your best option to submit this way.

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour.

4.	They promote your website. When a reader thinks your article is valuable, they will then want to visit your website for more resources. They can easily access the URL from the resource box you provided.

Of course, your article has to actually impress the reader and make him want to find out more – so high quality is a necessity here.

5.	They have the viral power. The nice thing about article submissions is that they have a huge viral marketing effect. Webmasters and bloggers often read the directories and many of them will publish your article on their own website, keeping the credentials and resource box in tact.

This means that although you may only submit your article to 50 directories, chances are that in a couple of weeks or months, hundreds of other websites and blogs will have the article published, granting you more exposure and, thus, higher traffic numbers.

6.	They’re great for SEO (standing for Search Engine Optimization). Since most search engines place a high value on one-way links going towards your website, submitted articles are a real “gold mine” from a SEO point of view.

Make sure to watch your inbox for part four in this five-part audio series on ARTICLE MARKETING.
